Steven Winn in the San Francisco Chronicle yesterday reiterated a sentiment that goes increasingly unchallenged as iPods, cell phones and WiFi-enabled laptops proliferate: that all these gadgets produce an increasingly disconnected, atomized public sphere. This is a familiar critique -- as a grad student in Chicago last year, I remember a student in the campus newspaper voicing a similar dissatisfaction with the popularity of iPods and other mp3 players on campus -- he argued that, lost in our private worlds of music, we fail to reach out and connect with one another.
Certainly, I wonder about the social impact of new technology -- particularly, that strange contradiction between identical yet personalizable mass goods. This contrast sometimes spurs me to imagine us iPod users as "customizeable automatons," fooled into a myth of self-determination because we can tailor each assembly-line product to fit our alleged individual needs. But this issue remains a stubbornly complex one of the relationship between technology and society, which rests on a number of assumptions which ought to be considered a little more carefully.
Most broadly, technology does not simply progress in some ineluctable, linear manner according to unbiased scientific advances, as Raymond Williams demonstrated many years ago. Technology is inseparable from culture, and depends on the vested interests of those with power and resources. New technological needs arise according to new social forms, frequently dependent on innovations produced for entirely different purposes (such as military applications -- think of binary code, or the internet). The potential social effects of new technology cannot be considered separately from other kinds of social change, like increasing mobility.
When fearmongering about the effect of new gadgets on the social sphere, writers like Winn seem to assume a simple relationship between social change and technology, where the rise of cell phones and iPods inevitably leads to social alienation. But what's more, this view requires a particular understanding of a public sphere that I just don't find convincing. Before you had an iPod or a cellphone, did you regularly engage in conversations with strangers in the street, on the bus, or walking across campus? If society has become increasingly atomized, I don't think the problem has to do with new tech gadgets that absorb us into our own private worlds, but with a use of social spaces that may not fit our current social needs.
I remember commuting to work before iPods and cellphones were ubiquitous (though Walkmans, of course, came out in the '80s -- why all the hubbub now?). I was always careful to bring a book with me to read on the train from Cambridge to downtown Boston, or a newspaper, and even if I didn't, I rarely spoke with anyone during the walk from my apartment or to my office. Or when I was in college in the late nineties -- walking across campus, you might occasionally nod to a familiar face from class, but the "public sphere" of walkways and lawns didn't really constitute a prime site of social engagement. Getting lunch with friends, socializing in the dorms, working together in the library -- those spaces better allowed for creating social connections, and were necessarily more specialized than some generic "public" space because they allowed you to meet people through an existing connection, like a mutual friend, shared class or communal housing. In fact, both then and more recently, technological wonders like instant messaging and WiFi contributed to social activity. In college, I used used ICQ to chat with my friends across campus or even on other campuses. As a grad student last year, WiFi in the school library allowed for chatting and sharing music while working, because while loud voices were prohibited, typing was not.
Ultimately, I question whether or not mobile communications and media devices really interfere with the public sphere, or simply provide communications and media for increasingly mobile populations. Now I no longer have to sit near the phone in order to talk to my mom back east, and I can bring music with me instead of (or alongside) books and magazines when travelling or commuting. If opportunities for social interaction are dwindling in late modern society, we need to look at how social spaces are produced and sustained. Most communal spaces these days are either private or commercial -- I can invite friends over to my home, or meet up with them in a cafe or a nightclub. Communal public space does not feature prominently in modern urban areas, and to the extent that it does, people still seek out others with whom they already have some kind of friendship or common interest. If building community and social capital is at issue, then we must consider the ways in which community is created in a mobile society. Technology, in fact, can and does facilitate the production of "communities of practice," disseminating information and connecting people according to existing social networks. Our sprawling, mobile, mediated mass society may indeed invite a level of social fragmentation that undermines social capital, but laying the blame on the latest tech toys simply misses the broader picture.


